About the brand
Moconi needed a brand presence that felt modern and dependable while still leaving room for a more expressive visual tone.
The identity was shaped to be easy to recognise, easy to deploy, and strong enough to work across digital content, posters, and campaign graphics.
My role
Brand designer
Deliverables
Identity direction, visual system, brand visuals
Focus
Clarity, consistency, adaptability
Visual Direction.
The Moconi brand showcase highlights the complete visual identity in a single composition.
My role
What I handled
I translated the brand direction into a clear visual system and arranged the assets so the identity reads well in practical use.
The solution
What solved the brief
A balanced layout approach with stronger hierarchy and a cleaner presentation style that makes the brand easier to apply consistently.
The benefits
What it gives the brand
Moconi gets a clearer identity, stronger recognition, and a visual language that can scale across future brand materials.